Web Design That Attracts Customers and Boosts Sales

Aren't you amazed that it's so easy to buy things without even leaving the house these days? There are a lot of things you can buy online now, from groceries to jewelry, clothes, and other things for your home. It's important to have an effective online store and a good web design in order to get your share of this new trend and stay on top of it. Need a site that can outperform all the other eCommerce stores that have the same target audience as you do?

With the rise of online shopping, one of the most important parts of good web design is making sure that people have a good experience. So, what makes for a good User Experience? The UX (User Experience) and the UI (User Interface) are two separate but important parts of the User Experience in the world of web design (User Interface).

UI - The UI is the real thing. It is what the user interacts with as they are navigating your web store. It dictates how a user will use your site. UX – The UX is more broad. Everything you put on your website makes up the whole experience for your users. It's what the user feels when they use your UI, or what they think about.

Clear as mud? In the end, the UI and UX work together to make customers want to shop at your online store and keep them coming back.

How to make a good first impression

If you want people to visit your website, your homepage is the most important place to start. Online users may not see your homepage right away when they are directed to your site, but it is usually what people think of your store when they visit. If your site's UX is messy and unprofessional, people will think the same thing about your business. People who work for digital agencies say that "UX was identified as the biggest shortfall for clients, with 77 percent of agency respondents calling it a weakness." This is a study from the Society of Digital Agencies.

People who aren't happy with your site will go to your competitors instead. Brick and mortar stores were the only choice back then, so businesses had the advantage of being near each other. If a physical store was messy and dirty, customers would be less likely to leave because the next place to go was a long way away. A mouse click can open a whole world of stores that are very similar to your own, though. If your store doesn't show well, your visitor will leave in a split second, and most likely for good.

Some things you can bet on:

Bad website design will make people more likely to leave and less likely to buy. First impressions are usually the ones that last. Start by using a good eCommerce design software. This will help you avoid a lot of problems. It's important to make sure your customer has a good first impression. You only have a few seconds to stop that mouse from moving.

Here are 5 design tips that will amp up your homepage: 1. Compelling content One of the essential aspects of a good homepage design is compelling and engaging content. Speak your target market’s language and make it convenient for your customers to understand your brand — who you are, what you do, and what they can get from your site. Your branding content will affect your success for years to come, so choosing the right company logo and the tagline is incredibly important. Another thing to pay attention to — less is more when it comes to homepage text. Your goal is to hook the user into engaging with your store, so having too much content can actually dampen your conversion rate. No one wants to read paragraphs of text on a home page. Excite and delight, get them engaged first and educate them later!

  1. Simple design sells Part of having a great web design is making sure your homepage is crisp and clean. This ensures visitors won’t get confused or feel your company is outdated. Opt for a simple and interesting layout as this usually leaves a positive impression on your visitors. When designing your homepage, properly align the content and use simple typography. This will help users avoid distractions and focus more on important points – you know, the ones that lead to sales!

  2. Ready for mobile sales Have you ever looked at your website on different screens? How does it look? Does it give the same experience and smooth eCommerce performance? When your website has a responsive design, it will perform well on any type of device. Mobile browsing continues to increase rapidly, year after year. Don’t lose sales because your page is not compatible with the latest and greatest mobile devices.

  3. Don’t be too ‘salesy’ Most shoppers don’t appreciate an overeager sell. If your homepage is cluttered with a variety of different sales pitches, it can seem unprofessional and untrustworthy. Read over your homepage for ‘salesy’ content that competes for a visitor’s attention. Have a friend read it over and tell you if anything seems suspicious or makes them feel like they are reading spam. Develop great web design by taking all feedback and using it to clearly state your offerings in a professional way. This will help you maintain a respectable brand reputation.

  4. Use effective call-to-action buttons Place call-to-action buttons in strategic places to boost click-through rates and increase conversion. When placed properly on your homepage, call-to-action buttons assist in site navigation and help in creating a great web design. It’s worth investing some time to figure out the best placement for these important links. To do so, use A/B testing and make adjustments in call-to-action placement based on the data it provides. Even small changes can make an incredible impact on your conversion rates. Whether they link to more information, filling out contact forms, or a product purchase, call-to-action buttons must be clear and stand out in a way that entices user interaction.

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