A website enables you to reach out to the entire (online) world. Local SEO, on the other hand, is concerned with ranking higher in your immediate vicinity. It’s worth investing in, especially now, during the COVID-19 pandemic, when people are trying to reach you more often online than offline. Finding your local audience online greatly increases your business’s chances of survival in these difficult times.
The practice of optimizing your website for a specific local area is known as local SEO. If you own a local business, such as a shop, restaurant, or agency, you want your web pages to rank for specific search queries conducted by a local audience. The goal of optimizing your local business’s website is to ensure that people can find you both online and offline. Even if you’re not getting visitors to your building, you’re still targeting people who live in the same geographical area as you. As a result, you should improve your online presence in that area. You can do some of this on your own website, but there is much more you can do!
What is the process of local SEO?
When you optimize for local searches, you focus on informing Google — via various signals — that your business is located in a specific area and wishes to be found by customers in that area. The general rule these days is that if you have a proper address in a region/city, it is by far the easiest to optimize. This allows you to create local landing pages and use a store locator on your website to help people find your shop.
One of the most important aspects of your website is the proper LocalBusiness Schema markup, which will help you communicate to Google that you are a local business and what area(s) you serve. This part is quite technical. You’ll need to enter a few details about your company, and output them in Schema markup. Aside from technically optimizing your website for local searches, writing for a local audience on your website is also a good idea.
However, ranking for local searches necessitates more than just optimizing your website. One of the first things you should do is create and populate your Google My Business account with all relevant information. In addition, trying to obtain industry-relevant and local links can be beneficial. Citations, like a local social media strategy, as well as word-of-mouth and print brochures, all contribute to local SEO. If you want to learn more about these topics, we highly recommend David Mihm’s series on local SEO. His Introduction to Ranking Your Local Business is a great place to start.
What is the distinction between SEO in general?
Local SEO could be considered a sub-discipline of SEO. Local SEO aims for higher rankings in specific areas, such as towns or regions, rather than SEO, which focuses on getting higher rankings for your website’s pages for searches that do not include a local component. These searches are frequently conducted by a local audience. Google can tell whether a searcher is looking for a local “solution” to his problem based solely on the query. These search queries are especially interesting for small businesses because they typically offer services or products to a local audience. If you want to rank for these local searches, you should invest in a local SEO strategy that is more focused on local ranking factors.